Understanding Choice Overload

Improve your customer journey with simplified digital experience.

The whitepaper covers:

  • How to measure “choice” in digital experiences
  • How to fit a model to your data
  • How to interpret results and take action

About the Whitepaper

About the Whitepaper

The feeling of being overwhelmed by choice can prevent customers from engaging with products or content on websites and apps.

In this whitepaper, we look at ways to analyze your digital experiences to determine whether you might be causing choice overload -- either in aggregate, or for certain audience segments. Your visitors will thank you in the form by lower bounce rates, better engagement, and higher conversion rates.

about the author
Nick Iyengar

Nick Iyengar

Nick is Group Director of Digital Intelligence at Cardinal Path, where he is responsible for helping clients improve their business performance by building their analytics capabilities. He manages engagements with key global clients, providing thought leadership and driving the end-to-end development of clients’ analytics practices.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
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