Analytics Consulting & Strategic Planning

Analytics Consulting & Strategic Planning

Develop a tailored digital analytics measurement strategy and roadmap for your business, supported by award-winning industry experts, thought leaders, and practitioners.

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What We Offer

Data Capture & Implementation Strategy

Defining the optimal approach to data collection and implementation, ensuring your analytics setup is designed to answer your most critical business questions.

User Behavior Analysis

Uncovering deep insights into how users interact with your digital properties, identifying patterns, pain points, and opportunities for engagement.

Testing & Optimization Roadmap

Developing a structured conversion rate optimization (CRO) program, outlining a clear plan for A/B testing and personalization to drive continuous improvement.

Custom Reporting & Deep Dives

Designing and executing bespoke analysis projects and reporting frameworks to address specific strategic questions, overcome data challenges, or explore new opportunities for key stakeholders.

Predictive & Modeled Analytics

Leveraging statistical modeling and advanced analytics techniques to forecast trends, predict customer behavior, and inform forward-looking strategies.

Our Approach

1

Discover & Align

Deep dive into your organization’s objectives, current measurement practices, and technical ecosystem to build a complete picture of your needs.

  • Stakeholder interviews for measurement needs
  • Review of existing documentation and reporting
  • MarTech and data ecosystem audit
2

Strategize & Design

Develop a strategic measurement framework and actionable roadmap that connects your business goals to specific analytics initiatives.

  • Build framework and learning agenda
  • Define and align KPIs
  • Prioritize analysis & optimization roadmap
3

Enable & Activate

Deliver the strategic plan and empower your teams to execute it, ensuring cross-functional alignment and establishing a foundation for ongoing success.

  • Deliver strategic insights
  • Align stakeholders via rollout workshops
  • Establish continuous improvement framework

Ready to start building your data foundation?

Schedule a Discovery Call

Our Toolkit

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A regional telecom struggled to measure the digital channel's impact on company performance. Challenges included complex tracking across websites and apps, and internal misalignment on key success metrics. A comprehensive solution was needed to connect strategic goals with digital platform data.

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Key Project Outcomes

27%

App conversion rate year over year

+2 Stars

Mobile app rating increase in one year

163%

Increase in plan changes, a key action, year over year

42%

Increase in monthly app sessions

What Our Clients Say

"Cardinal Path helped prove the value of the digital channel within our organization at a time when many were skeptical as to its impact."

Vice President
Digital Experience

"Shifting to a data-first mindset was a big change for our organization. Having Merkle kick off our design journey with data at the center was just the momentum we needed to jump start the project. As we progressed together, I saw a shift in my team's collaborative approach. More calculated decisions, and a move toward a test and learn culture."

Director
Digital Performance
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Ready to Unlock Your Data's Potential?

Let us show you how a tailored analytics solution can drive growth for your business. 
Get in touch for a consultation.

Or call us at 1.443.542.4000

Featured Content

Data without insights is meaningless

Put some meaning into your data. Connect with our team to discuss your strategic data needs

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