Test, Experiment & Personalize: Conversion rate optimization comes to life
Rigorous testing and experimentation throughout the customer journey uncovers ways to upgrade the experience, reduce friction, and ease the path to conversion.
- Significant potential to uncover missed revenue
- Increased conversions and loyalty through enhanced customer experience
- Kickstart a culture of testing & experimentation with proven outcomes
Deliverable: Cardinal Path develops your first five tests, and an experience optimization playbook that summarizes the test plan, processes, techniques, velocity, experiment designs,mapping, scoring, personalization guidelines, and more.