Learn how Display & Video 360 (DV360) can help take your programmatic media buying and audience activation strategies to the next level. Cardinal Path is a full-stack Google Marketing Platform reseller.
Display & Video 360 (DV360) helps marketers deliver the right message to the right audience at the right time. Work with Cardinal Path to take your in-house programmatic media buying capabilities to the next level. With seamless integration to the rest of the Google Marketing Platform as well as integrations with many leading 3rd Party platforms, DV360 is just a conversation away.
Display & Video 360 Features
Reach your desired audiences with powerful features allowing you to directly onboard your CRM lists for first-party activation. Publish highly-targeted behavioral segments directly from Google Analytics 360 to DV360 for remarketing and similar audience prospecting. Leverage third-party audiences to extend your reach to desirable third-party segments, and take advantage of Google’s set of curated affinity and in-market segments.
Display & Video 360 gives you access to premium inventory across display, rich media, audio, video, and CTV/OTT media. Bid on open auction ad inventory to efficiently find your target audiences wherever they are online, or place more targeted buys with private auctions, preferred deals, and programmatic guaranteed (direct buy) deals. When you secure your own license for Display & Video 360, you put the keys to enterprise demand-side platform directly in your marketing team’s hands.
Buying media programmatically is great, but optimizing and scaling around the KPIs that matter most to you is crucial to success. Display & Video 360 (DV360) can automatically optimize your buys toward the campaign goals and conversion metrics you specify, and you can also write custom bidding scripts to fine-tune your campaign performance around the metrics that are most important to success for your initiatives.
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