Google Marketing Platform

Simo Ahava Gets Under the Hood with Google Tag Manager Triggers

If it's Simo, you know you can count on expert insight and valuable tips on Google Tag Manager and Google…

9 years ago

Case Study: APMEX doubles new user revenue with Google Optimize 360

Optimize 360 is a testing and personalization solution from the Google Analytics 360 suite. It allows you to run A/B,…

9 years ago

Google Announces Google Optimize: Testing For All, For Free!

“We wanted to make the best for the most for the least.” - Charles and Ray Eames Charles and Ray…

9 years ago

Google Tag Manager Workspaces

If you've logged into Google Tag Manager recently, you've probably noticed two broad changes: UI Update The new user interface…

9 years ago

Firebase vs Google Analytics 360

Life was rather simple when marketers had to deal with only one device (desktop) and a few marketing channels. Nowadays,…

9 years ago

Google Analytics 360 Suite: From Measurement to Optimization

Earlier today, Google announced the launch of the Google Analytics 360 Suite. As one of the earlier members of the…

9 years ago

[Webinar Recording] Google Analytics Premium for Enterprise-Scale ROI

On Monday, January 11, 2016, we held the webinar "Google Analytics Premium for Enterprise-Scale ROI" by our Google Analytics Training…

9 years ago

Google Analytics and Google Tag Manager Dominate Fortune 500 in 2015

See which analytics tool dominated the Fortune 500 the year before. For several years now, we've annually analyzed the tags…

9 years ago

Process Control: Google Analytics and Google Tag Manager in Development and Live Environments

Analytics and page tagging are part of a broader technology context within the enterprise and should be managed with the…

10 years ago

Custom Funnels in Google Analytics Premium

Really cool video on custom funnels in Google Analytics Premium by our own Eric Fettman (on our new video tutorial…

10 years ago

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