google cloud platform

Google Announces “Google Marketing Platform” Combining DoubleClick and Google Analytics 360

Today Google announced the combination of its Google Analytics 360 and DoubleClick product suites into a uniformly branded entity called…

6 years ago

Case Study: The Big Family of BigQuery: Achieving Reporting Continuity after Platform Migration

In this case study, we teamed up with a client, who are a North American chain of department stores with…

6 years ago

Data that Knows Humans: Google Cloud APIs for Face, Voice, and Video Detection

Digital transformation is so 2015! Companies have started thinking about artificial intelligence (AI) and how it can transform their way…

7 years ago

Visitor Acquisition, Retention, and Attrition, Using BigQuery and a Simple Data Model

It’s a well-known fact in business that retaining your existing clients is easier and less expensive than acquiring new ones.…

7 years ago

Landing Pages in Two Platforms: Google Analytics and BigQuery

Of the several dozen reports built into the Google Analytics navigation, some are more specialized and rarely used, while others…

8 years ago

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