Nick Iyengar, Marketing Land columnist and Associate Director of Digital Intelligence at Cardinal Path, highlights the importance of bringing clarity…
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards discusses the importance of…
According to a report published in October by InternetRetailer.com, luxury e-retailers are growing considerably faster than other retail web sites…
As a web analytics and implementation consultant with Cardinal Path, I work with enterprise-level clients with many properties and hundreds of…
"Predictive analytics is nothing more than a way to help identify the likelihood of future outcomes based on historical…
Google’s new Customer Match feature is the latest enhancement for marketers to more effectively target specific customers. It will be…
A recent article in CMO.com quotes Omnicom CEO Jonathan Nelson saying, “We have too much data, and not enough people”.…
Cardinal Path consultant, industry thought leader, author and co-founder of the Digital Analytics Association, Andrew Edwards provides an introduction to looking…
This week’s Internet Retailer webinar, Analytics for Ecommerce: Using Data to Drive Online Retail Sales, featured three real-world cases to show…
Google recently featured a case study of Cardinal Path's work with 1stdibs on the Google Analytics Blog; it's worth checking out…
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