Okay, so I haven’t covered everything. But I’ve written lots of post on copywriting. I’ve never attempted to organize the…
Over the past few years, I’ve written scores of posts dealing with online persuasion. Often, when I’m asked to make…
As I wrote in a previous post, we experience the pain of a loss much more acutely than we experience…
In my July 28 webinar we’ll be discussing Scarcity. The essential premise is that as things become less available, they…
Over the long weekend, I read Nudge: Improving Decisions about Health, Wealth and Happiness. Interesting stuff.Especially good is the first…
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