mstraker

Good, Fast and Cheap User Testing – Now on Mobile Devices Too!

It’s no secret that I’m a big fan of Usability Testing in all its forms: live or remote, moderated or…

14 years ago

Oops! (When “Best Practices” Fail)

If you’ve done enough conversion testing, you’ve doubtless encountered this embarrassing scenario: You design a revised version of a landing…

14 years ago

Life-or-Death Copywriting Issue #2: How Do You Spell “E-Mail?”

Last week, I bravely tackled a hot-button issue: the capitalization of internet. This week, I'm putting it all on the…

14 years ago

Life-or-Death Copywriting Issue: Why is “Internet” Capitalized?

Today I’m going to tackle the most important and divisive issue the human race has ever faced: Should the word…

14 years ago

How to Be Authentic

I recently posted on the importance of clarity in our communications. This week, I’ll touch on the related topic of…

14 years ago

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