Yesterday, I hosted the second in my series of Online Persuasion Webinars. I covered The Contrast Principle and Decide-O-Phobia.In my…
One of the topics I’ll be touching on in my April 27 Webinar is Decide-O-Phobia: How offering too much choice…
In an earlier post, I introduced the The Contrast Principle and a diabolically effective decoy strategy.Today, as a warm up…
Do you frequent any online forums? Have you noticed that for ease-of-use, forums are typically much worse than other (e.g.…
In a previous post, "How to be Clear and Concise", I outlined a few ways to make text shorter, punchier…
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