Matt Spence

Matt is a Manager on the Analysis & Insights team at Merkle | Cardinal Path. He has extensive experience working with Google Analytics and has guided clients through their migration to GA4, providing tailored recommendations for clients looking to collect and activate on their web data. He also regularly conducts web analytics training sessions to give clients the tools and understanding they need to fully leverage their analytics platforms.

Measure Your ChatGPT & Gemini Traffic with Google Analytics

For a while, traffic from AI platforms like ChatGPT, Gemini, and Claude lived in an awkward gray zone in your…

1 month ago

Introducing Analytics Advisor in Google Analytics: Platform Expertise at Your Fingertips

If you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished you could just ask your…

8 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when…

2 years ago

Understanding Reporting Identity in Google Analytics 4

A fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data…

2 years ago

This website uses cookies.