Maryel Segui

Maryel is a Manager with the Marketing Science team at Merkle | Cardinal Path. With extensive experience in analytics, she regularly translates data into meaningful, actionable insights for stakeholders across diverse landscapes and functions. She has collaborated with numerous clients from various markets and industries, providing in-depth analysis and data-driven recommendations so clients are able to maximize their web data.

Mastering GA4’s Data Model: A Refresher on Event-Based Tracking & User Insights

By now, most organizations have transitioned to Google Analytics (GA4), marking a fundamental shift in how we collect, analyze, and…

2 months ago

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