Lauren Norton

Lauren oversees engagements within the Health Sciences vertical, leading enterprise client relationships across marketing, media, operations, IT and privacy teams. She blends years of analytics experience across payer, provider and pharma with knowledge of health law and policy to successfully guide Privacy Transformation initiatives. By maintaining awareness of evolving privacy regulations that impact data collection and activation practices, she’s able to guide regulated companies to preserve and expand marketing practices and capabilities that align with business and privacy requirements.

Why AI Traffic Is Skewing Your Analytics (And How to Fix It)

Google’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better align with how users are…

4 weeks ago

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

6 months ago

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