Lauren oversees engagements within the Health Sciences vertical, leading enterprise client relationships across marketing, media, operations, IT and privacy teams. She blends years of analytics experience across payer, provider and pharma with knowledge of health law and policy to successfully guide Privacy Transformation initiatives. By maintaining awareness of evolving privacy regulations that impact data collection and activation practices, she’s able to guide regulated companies to preserve and expand marketing practices and capabilities that align with business and privacy requirements.
For healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about more than dashboards and funnels. …