Often, while managing AdWords campaigns, I run into keywords that I believe are highly relevant and I just cannot get…
When it comes to managing AdWords accounts, split testing ads is a basic task on every account manager’s list. Split…
I just spent two hours changing the settings in each of my campaigns due to Google’s release of Near Match…
Dynamic Keyword Insertion or DKI is a pretty neat tool for pay-per-click account managers. I guess you could call it…
The Google development team is on a role with tons of great additions to the platform. Last week Google released…
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