Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with…
Search Ads 360 is a search management platform housed within the Google Marketing Platform suite of products. It helps advertisers…
Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge. For example, you…
We’re pleased to announce the launch of the Google Analytics 4 demo properties! These properties provide realistic analytics data from…
The transition to Google Analytics 4 is a major move for GA users. Firebase users, however, will find the shift…
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