CP Marketing

CP Marketing

What is Google Campaign Manager 360?What is Google Campaign Manager 360?

What is Google Campaign Manager 360?

Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with…

4 years ago
What is Search Ads 360 and How You Can Leverage these Top 5 FeaturesWhat is Search Ads 360 and How You Can Leverage these Top 5 Features

What is Search Ads 360 and How You Can Leverage these Top 5 Features

Search Ads 360 is a search management platform housed within the Google Marketing Platform suite of products. It helps advertisers…

4 years ago
Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital SuccessNavigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge. For example, you…

4 years ago
Your Guide to Navigating the New Google Analytics 4 Demo AccountYour Guide to Navigating the New Google Analytics 4 Demo Account

Your Guide to Navigating the New Google Analytics 4 Demo Account

We’re pleased to announce the launch of the Google Analytics 4 demo properties! These properties provide realistic analytics data from…

4 years ago
Google Analytics 4 & Firebase: The Evolution of Mobile App MeasurementGoogle Analytics 4 & Firebase: The Evolution of Mobile App Measurement

Google Analytics 4 & Firebase: The Evolution of Mobile App Measurement

The transition to Google Analytics 4 is a major move for GA users. Firebase users, however, will find the shift…

4 years ago