CP Marketing

Get More out of Your Split Testing with Documentation and Post-Test Analysis with Bobby Hewitt

When we approach testing, we can sometimes overlook critical aspects of the process, namely documentation and deep analysis once your…

9 years ago

Data, Data, Data: How Gilmore Girls made a comeback in 2016

As an avid Gilmore Girls fan since it first aired back in 2000, I’ve been waiting in extreme anticipation for…

9 years ago

Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed…

9 years ago

Simo Ahava Gets Under the Hood with Google Tag Manager Triggers

If it's Simo, you know you can count on expert insight and valuable tips on Google Tag Manager and Google…

9 years ago

Case Study: APMEX doubles new user revenue with Google Optimize 360

Optimize 360 is a testing and personalization solution from the Google Analytics 360 suite. It allows you to run A/B,…

9 years ago

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