Smart consumers use their mobile devices to check for in-store coupons and discounts, and to read product reviews. This poses…
In response to Amazon.com’s dominance in e-commerce, major retail chains are reacting by pushing omnichannel initiatives. They’re creating customer experiences…
While 86% of marketers agree that the benefits of an omnichannel approach to customer experience outweigh the challenges of implementing…
Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who…
By now, the use of a tag management system (TMS) is widely considered a best practice. And yet, research shows…
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