Ariana Wolf

Ariana Wolf

Ariana Wolf Ariana is a Director of Digital Transformation at Merkle | Cardinal Path, where she builds transformation strategy and leads tech integration, with a deep focus on privacy and identity infrastructure. She has an extensive background in marketing activation, analytics, and data strategy that includes developing data management, change management, and knowledge management processes and solutions.
Back to The Future: Time to Move Beyond Cookies Back to The Future: Time to Move Beyond Cookies 

Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser cookie consent tool in its…

7 days ago
Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue GrowthMaximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

2 months ago
For Google, the Cookieless Future Becomes a Thing of the PastFor Google, the Cookieless Future Becomes a Thing of the Past

For Google, the Cookieless Future Becomes a Thing of the Past

The cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party…

10 months ago
Navigating Changes to Google Consent ModeNavigating Changes to Google Consent Mode

Navigating Changes to Google Consent Mode

Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the…

1 year ago
iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…

2 years ago