Ariana Wolf

Ariana Wolf is a Senior Director of Digital Transformation at Merkle | Cardinal Path, where she builds transformation strategy and leads tech integration, with a deep focus on privacy and identity infrastructure. She has an extensive background in marketing activation, analytics, and data strategy that includes developing data management, change management, and knowledge management processes and solutions.

We are heading to RampUp 2026

Our team is heading to San Francisco March 3-5 for RampUp 2026. We'll be meeting with clients and partners, discussing…

4 weeks ago

OOPS! The Consumer Signal You Might Be Overlooking in Your Privacy Strategy

The rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences. Also known as Universal Opt-Out…

1 month ago

Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser cookie consent tool in its…

10 months ago

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

1 year ago

For Google, the Cookieless Future Becomes a Thing of the Past

The cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party…

2 years ago

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