Andrei Kevin Chua

Andrei is a consultant with the Analytics Implementation team at Merkle | Cardinal Path. He specializes in implementing web analytics solutions for a range of clients, ensuring data is collected accurately and reliably. By configuring and maintaining analytics platforms, he helps clients capture the data they need to optimize their online strategies and achieve their business goals.

Mastering GA Custom Metrics – Best Practices & Pitfalls to Avoid

In our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s…

4 weeks ago

Unlocking GA4 Custom Metrics: The Key to Tracking What Matters Most

Unlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with powerful built-in metrics, but to…

2 months ago

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