Let’s have a look at some great online tools that marketers can use to create and test landing pages without IT support. We had a look at eleven tools that provide a free trial A list of the tools below is sorted in alphabetical order.

Editor’s Note: This post was originally published in July 2013 and has been updated for accuracy of pricing, links, and features. We also added LeadPages, a tool that has been brought to our attention since we first created this list, and removed Premise for WordPress which is no longer available to new customers.


Formstack enables the creation of landing pages with powerful forms.
Features: www.formstack.com/how

  • Focus on forms (variety of form elements and ability to create form with conditional logic)
  • Integration with a variety of third-party apps and plugins (payment processors, email marketing solutions, social media platforms, etc.)
  • Strong data security

Pricing: Different service levels from $39/month to $249/month. Free 14-day trial is available. Pricing details.


HubSpot offers a powerful bundle of tools for inbound marketing needs.
Features: www.hubspot.com/products/landing-pages

  • Landing pages integrated with powerful inbound marketing software
  • Ability to attach forms
  • Ability to use follow-up emails

Pricing: Different packages from $200/month to $2,400/month for entire marketing software system. Free 30-day trial is available. Pricing details.


Instapage is a tool for creating and A/B testing landing pages.
Features: https://instapage.com/features

  • Built for teams and agencies
  • 100+ templates available
  • Powerful A/B testing with analytics

Pricing: Different packages from $29/month to $127/month. Free 30-day trial is available. Pricing details.

Ion Interactive

Ion Interactive solutions are focused on enterprise clients.
Features: www.ioninteractive.com/the-interactive-content-software-platform/

  • Focuses on enterprise clients
  • A team of experts is available to help with building pages and forms, customization, training sessions, etc
  • Enterprise level support

Pricing: Different packages from $3,000/month to $6,000/month.  Call for a personalized program.  Pricing details.

Kickoff Labs

KickoffLabs offers a CMS for landing page set-up integrated with an email marketing solution.
Features: kickofflabs.com/features/

  • Integration with email marketing
  • Referral generation system
  • Campaign performance reports

Pricing: Different packages from $39/month to $149/month. Free 30-day trial is available. Pricing details.


Lander provides the ability to create landing pages and then perform A/B split testing.
Features: www.landerapp.com/features

  • Easy-to-use editor
  • Variety of available layouts
  • Integration with third party tools (social media, email marketing, CRM, etc)

Pricing: Different plans from $37/month to $999/month. Free 14-day trial is available. Pricing details.


LeadPages offers a landing page editor with a huge selection of available templates.
Features: www.leadpages.net/features

  • Integration with WordPress
  • Integration with major email service providers
  • Facebook compatibility for templates

Pricing: Different plans from $17/month to $199/month. Free trial is available. Pricing details.


LivePages offers a drag-and-drop designer for landing page design and visitor insight info.
Features: www.livepageshq.com/landing-page-designer/benefits.php

  • Conversion tracking and visitor insights
  • Integration with third party tools (social media, Google Maps, etc.)
  • Integration with email marketing solution

Pricing: Different plans from $29/month to $199/month. Free trial is available. Pricing details.


Optimizely offers a landing page editor with a focus on A/B and multivariate testing.
Features: www.optimizely.com/solutions/

  • Reporting dashboard with a focus on testing
  • Cross-browser testing
  • Integration with popular analytics tools

Pricing: Starter plan with limited features if free.  Pricing details.


PageWiz provides a landing page design tool with built-in testing functionality.
Features: www.pagewiz.com/Features

  • Built-in A/B testing functionality
  • Integration with a variety of widgets
  • A variety of design templates

Pricing: Different plans from $25/month to $199/month. Free 30-day trial is available. Pricing details.


Unbounce provides a drag-and-drop page builder with customization features and A/B testing functionality.
Features: unbounce.com/features/

  • Easy-to-use landing page editor with advanced features
  • A variety of design templates
  • Integration with email, CRM, optimization and other tools

Pricing: Different plans from $49/month to $199/month. Free 30-day trial is available. Pricing details.

  • Juan Martitegui

    Yes. You missed leadpages.net and optimizepress for wordpress.

  • steve-o
  • RockyMtnHi

    I recently posted this list of landing page tools in addition to this list – http://www.21stsoft.com/landing-page-tools-to-increase-conversions/. There are plugins, tips and other resources that are all about landing pages and increasing conversions.

    • Navanita

      How come you didn’t include Pagewiz? they have more users than Unbounce

  • Tyson Quick

    Thank you for including Instapage in this list Alex!

  • Katherine Dimacale

    How about you try PDFfiller it’s here http://goo.gl/IyRQap 🙂

  • ilan

    There is also new solution
    si-mark.com , the only web solution that
    enables you to download the files and host them on your servers.
    Create galleries, sliders, elements with effects and animation, easily implement any type of 3rd party tags