Fashion brand identifies gaps in mobile site optimization, realizing a $42MM revenue opportunity.
Gain insights on how:
A $4 drop in average order value per session added up to millions of dollars
Page load times are a huge friction and can have a significant impact on your revenue
A culture of testing and optimization can help you build loyalty and increase conversions
About the Case Study
How does your online journey check out with the customer? What is the timeframe between browsing and buying?
This case study outlines the success achieved by optimizing mobile site for retail business. Learn how you can uncover revenue opportunity for your business by testing your current website experience and performance across devices.
Catch @salesforce 's Senior Manager of Marketing Analytics, Sanjay Gosain, in conversation with @CardinalPath's Tara Kincade about their organization's adoption of Google Marketing Platform.
Watch this session on-demand here:
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