Google Tag Manager – New Built in Variables
Reading Time: 2 minutesOverview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using Built-in Variables easily. For years,
Empower your business with deep, predictive analytics and intelligent decision-making. Break data silos, uncover valuable insights, and optimize performance at scale.
Time-boxed sprints and deep dives to rapidly uncover actionable insights.
Continuous monitoring and optimization of user experience across all touchpoints with regular insights and
recommendations to enhance customer journeys.
Executive-level dashboard development that transforms complex data into actionable visualizations.
Provides real-time access to strategic insights for decision makers.
Comprehensive testing programs evaluating multiple variables simultaneously.
Enable data-driven optimization of user experience and marketing performance.
Advanced analytical modeling and forecasting to prepare for changing market conditions.
Utilize what-if analysis and predictive insights for strategic planning.
An automotive client struggled to measure digital influence on revenue and identify key website actions driving performance. We built a model that established the percentage of digitally influenced revenue and identified specific website actions that predict revenue, along with their relative importance and dollar values. The client optimized paid media toward these leading indicators and prioritized UX testing, resulting in significant ROAS improvements.
Increase in Return on Advertising Spend
Revenue increase from Experience Optimization Tests
Reduction in Time Spent on Data-Informed Planning
Reading Time: 2 minutesOverview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using Built-in Variables easily. For years,
Reading Time: 4 minutesIf you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished you could just ask your data a question instead of
Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion
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