Digital Experience Analytics with Adobe

Adobe Analytics Services:
Transforming Digital Intelligence

Quickly, easily unlock the full potential of your digital data with the comprehensive power of Adobe Analytics and the strategic expertise of Merkle | Cardinal Path.

Find out how


Supporting You Every Step of the Way

  • A leader in Adobe services
    As an Adobe Platinum Solution Partner, an Adobe ISV partner, and a recognized industry leader in Adobe Services, we have deep expertise across the full Adobe stack. We’re that rare partner at the intersection of solution integrator, consultancy, and agency, and we’re unmatched when it comes to understanding your Adobe investment and helping you realize its full value.
  • Transformation at scale
    We’re experts at helping brands understand their customers more intimately. And as customers expect more personalized, relevant, and real-time experiences, we’re the partner that can help you deliver at scale. We work expertly across the stack to transform customer experiences with Adobe Experience Cloud, and we tap into decades of data management expertise to harness the unifying power of Adobe Experience Platform.
  • Adobe GenStudio dentsu+
    Introducing Adobe GenStudio dentsu+, a first-to-market content supply chain solution for brands. Adobe GenStudio dentsu+ combines Adobe’s content supply chain solution suite, GenStudio, with the power of dentsu’s services, technology, and audience intelligence. Brands can now quickly and easily personalize and activate their content production at scale.
  • Powerful Merkury integration
    With the integration of Adobe Experience Platform and our proprietary Merkury identity solution, we deliver unmatched customer insights, optimized segmentation and data, and improved accuracy of customer profiles for greater 1:1 personalization. The result? More powerful customer experiences, more seamless shopping, more addressable advertising, and more loyal customers.
  • A deep bench of experts
    We’re a global network with hundreds of talented Adobe experts across every discipline. With 650+ Adobe Cloud technologists and 250+ Adobe specialists and certified staff, we bring our expertise together as one team — with a close working relationship that sets us apart from other partners.
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Adobe Cloud Professional Services

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How Merkle | Cardinal Path Helps Clients Maximize Adobe Analytics Value

Digital Analytics Foundation

Build a sustainable analytics program. What are your measurement objectives across customer touchpoints? How does your current analytics setup align with business goals and organizational maturity?

  • Implementation strategy and governance framework
  • Business case development and ROI modeling
  • Cross-platform measurement architecture
  • Adobe Experience Cloud integration assessment

Expert Implementation & Configuration

Transform your analytics infrastructure into a robust Adobe Analytics deployment. We’ll architect scalable solutions that maximize your existing investments while unlocking advanced analytical capabilities.

  • Technical implementation and data collection setup
  • Cross-platform integration and data unification
  • Ongoing optimization and technical support
  • Custom tracking architecture and governance planning

Experience Optimization Strategy

Every organization seeks to improve customer experience, increase conversion rates, and maximize customer value. Our optimization practice builds comprehensive testing and personalization programs that deliver measurable business outcomes.

  • Conversion funnel analysis and optimization opportunities
  • Customer journey mapping and behavioral pattern analysis
  • Cross-channel experience strategy development
  • A/B testing program management and statistical analysis

Advanced Analysis & Reporting

Adobe Analytics implementation is just the beginning. Once operational, leverage Analysis Workspace to curate datasets, share and schedule projects with anyone in your organization, and transform data into strategic business intelligence.

  • Executive dashboards and automated reporting systems
  • KPI measurement frameworks aligned to business objectives
  • Advanced segmentation and cohort analysis capabilities
  • Ongoing insights programs that drive strategic decision-making
Speak with an expert about building better
experiences with Adobe Analytics

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