web design - Tag Archives

“Landing Page Optimization” by Tim Ash: A Review of the 2nd Edition

Cardinal Path blog post

Back in 2008, I read the 1st Edition of Tim Ash’s “Landing Page Optimization – The Definitive Guide to Testing and Tuning for Conversion.” Since then, I haven’t found a more comprehensive book on the topic. For years, I kept it on my desk for reference. Recently, I picked up the “fully revised” 2nd edition. … Read Full Post

What Auto Maintenance Can Teach Us About Website Maintenance

When you get your oil changed, a good mechanic will do two things: He’ll put that little sticker in the corner of your window that gives your mileage and a date in the future to get another oil change, and He’ll send you a postcard, email or call you when it’s that time again. Only … Read Full Post

Web Design: The Case for Parallel Prototyping

First a definition: “Parallel Prototyping” is where multiple design concepts are evaluated before beginning an iterative design process. There are two different flavors of parallel prototyping (or parallel design): Several designers each create one or more designs, then the entire group considers all concepts. The best ideas are cherry picked to create one or more … Read Full Post

Election Website Showdown 2011: Part 3

Cardinal Path blog post

Now we’re putting the NDP in the hotseat in Part 3 of our Election Website Showdown. Read on and find out how they did. Read Full Post

Election Website Showdown 2011: Part 2

Cardinal Path blog post

It’s the Liberals’ turn under the microscope as we continue our Election Website Showdown. Come and take a close look at their website with us. Read Full Post