Cardinal Path

Pay Per Click Position vs. Sales

The evidence is mounting, while it is true that sites in the #1 spot do get more clicks, do they get more sales? Typically shoppers (people educating themselves and getting ready to buy) will do a little research before they turn into actual buyers.

Shoppers will click the top ad, buyers usually click several ads, and more times than not, they end up realizing all the products and pricing is about the same, and where are they when they come to this conclusion. They are usually on the second or third site down the list.

So what does this mean to you? The best Pay per Click ROI can usually be found somewhere between spot #2 and spot #4.

Author

cp_admin

Share
Published by
cp_admin

Recent Posts

Rule-Based Analytics: Take Control Beyond Google Analytics UI

Are you in control of your data, or is it controlling you? Businesses are drowning…

2 weeks ago

Search+AI: AI Visibility Starts with Smarter SEO

Shifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times…

2 months ago

Amplitude’s AI Agents Are Here, And They’re About to Transform How You Work

Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI…

2 months ago

This website uses cookies.