When working on complex websites, we often end up with tons of URLs that are, in reality, the same page with different query-string arguments.
I love Analytics Canvas, so I thought – why not try to do a Query String analysis using it! The original idea comes from Peter O’Neill, who offers an Excel spreadsheet with macros to do this.
The algorithm looks like this:
It worked on a pretty complex website which had nearly 30k URLs with query string parameters and ended up with 195 distinct arguments!
Here’s how the results looks like:
Parameter | Count |
---|---|
transit | 9960 |
page | 1463 |
sLang | 1454 |
… | … |
Once equipped with this information, we can adequately configure Google Analytics by filtering out unnecessary parameters and improve the overall quality of our analytics.
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