Data Strategy

High turnover of CMOs linked to challenges with digital & data

A recent study by Russell Reynolds Associates, shows that CMO turnover is higher than ever. This seems to be especially…

8 years ago

Retailer’s Guide to Activating Audiences Using Analytics- Internet Retailer Webinar Series

If you want to use your analytics to gain insights that move your audience to action, it’s not enough to…

8 years ago

Cardinal Path at the GPeC Summit: Interview with Alex Langshur on Customer Engagement & LTV

Cardinal Path Co-Founder and Senior Partner, Alex Langshur, participated in the recent GPeC Summit as a keynote speaker. GPeC’s official…

8 years ago

A Template for Writing a Digital Data and Analytics RFP

“We need help with our data analytics and optimization strategy, but we don’t know where to start.” At Cardinal Path,…

8 years ago

How To Turn Data Into Dollars: 3 Stages To Activate Your Data

In this post, originally published by Marketing Land, Dave Booth, the 2014 Digital Analytics Association's Practitioner of the Year, explains…

9 years ago

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