Web Analytics

Manage Market Storms with Data-Driven Forecasting

Earlier this year, we were planning to celebrate my son Sohum’s birthday in the last week of January. A few days before our plans, a weather forecast alerted us to a historic weather event with a massive polar vortex set to hit Chicago and much of the Midwest. Fortunately, due to solid weather forecasting, we … Read Full Post

Attribution 360 – Webinar Q&A Recap

Judging from our webinar poll results, the challenges of marketing attribution continue to plague digital and traditional marketers alike. The state of digital has created a disconnect whereby customer experience is a top priority, yet very few have an advanced understanding of their user journey. In this week’s webinar, Google and Cardinal Path joined forces … Read Full Post

Five Alternate Uses for Google Analytics Features

We’ve explored many uses and applications of Google Analytics including understanding your customers through behavioral flow reporting and running semi-automated tasks by using a solution that applies JavaScript inside the Google Chrome Console. We even wrote an ebook on Google Analytics Tricks for Conversion Rate Optimization. Now let’s look at at how certain Google Analytics … Read Full Post

How to measure engagement on websites without conversions

It’s relatively easy to measure and evaluate ecommerce sites that have easily-identifiable conversions, but what about websites that don’t sell products?  We explored estimating ROI on non-ecommerce sites that have online forms for users to complete, but what about websites that don’t have any conversion opportunities for its visitors? Those sites are more common than … Read Full Post

Communicating with iframe for Google Analytics

Recently, we helped a client to create a system to prevent double counting on web pages with iframes. Depending on your background and situation, you may have already been exposed to various workarounds via articles such as this one by Matt West. This article will additionally give you Google Analytics-specific tracking insights such as what … Read Full Post

Benchmark Your Marketing Analytics Maturity

See how your marketing analytics performs against thousands of organizations. (Approx. 5 minutes).