Free is not a 4-letter F word.
Omniture Site Catalyst, WebTrends, CoreMetrics, XiTi, Google’s Urchin! et al. with Google Analytics?
The argument in favor of “throwing” basic Google Analytics Tracking Code (GATC) in as part of a comprehensive tracking implementation is a strong one.
Free does not mean cheap. “Free” is just a different business model. In spite of their beguiling simplicity and missing price tag, free solutions are not short on utility and strengths which may, in some areas, extend beyond their competitors’.
We’re not suggesting that it’s a flippant decision but it certainly requires no more than a fraction of the time devoted to all the other decision making required in complex implementations.
It does not compromise other solutions nor noticeably impact page-load times (in fact, beyond the first call for GATC, there may be no load time required at all)
Similarly the cost of such experimentation with paid solutions may be prohibitive.
In part 2 we look at specific features in GA that provide additional weight in favour of the small additional effort required for parallel implementation.
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