Stéphane Hamel

Stéphane Hamel is a recognized digital analytics industry innovator, independent consultant, speaker and thought leader.

Named Most Influential Industry Contributor by the Digital Analytics Association (DAA) in 2013, he has made significant contributions to the industry, including creating the Online Analytics Maturity Model, Web Analytics Solution Profiler (WASP) and gaAddons, the Just-in-Time tagging methodology.

Hamel is a sought-after independent consultant, educator, advocate, influencer, and speaker and an advisor to the Board of Directors of leading digital data firm Cardinal Path.

Posts by: Stéphane Hamel

6 Reasons to Prioritize your Move to Google Universal Analytics

Cardinal Path blog post

It’s been over a year since the marketing community started responding to the technical prowess and capabilities of the enhanced features available through Universal Analytics—the next generation of the popular Google Analytics platform. Cardinal Path has been fortunate enough to work with many early adopters, who have come to us to help leverage Universal Analytics … Read Full Post


10 Steps to Visualizing Your Data

Data visualization, dashboards and visual business intelligence are hot topics. It seems everyone wants to set up a dashboard, create stunning infographics and use visuals for everything from informing prospects and customers, to facilitating the strategic work of their executive staff. But not every organization is set up to make their desire a reality. Most … Read Full Post

Cardinal Path

Fatal Flaws when Dashboarding

Cardinal Path blog post

Dashboards and Key Performance Indicators (KPI’s) — are attributed to the glory of Optimization. In my experience, I have seen the concepts of dashboards and KPI’s misinterpreted and often misunderstood. Concepts, often adopted as best practices, lack rigorous questioning about their underlying purpose and meaning. This post isn’t about me recommending top KPI’s for you … Read Full Post

Cardinal Path


Cardinal Path blog post

During our recent webinar, 5 Reasons to Prioritize your Move to Google Universal Analytics many of our audience members asked very informed questions. We want to share the Q&A portion of the webinar with you. Watch the on-demand webinar and come back for the Q&A session summary below. Question: Does UA help with identifying organic keywords? … Read Full Post

Cardinal Path