Nick is an Associate Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the University of Michigan Ross School of Business.
At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques. Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users' Great Event).
Prior to joining Cardinal Path, Nick began his career in digital analytics at Google, where he managed Google's Analytics Guru team. Initially focused on reactive technical support, Nick transformed his team into a consulting organization which generated over $25M in revenue for Google in its first year. In addition to leading client engagements with Google's most strategic advertising partners, Nick trained dozens of Googlers across North America on Google Analytics.
Using analytics to improve marketing accountability and profitability comes naturally to Nick, who managed tens of millions of dollars in AdWords campaigns during his time at Google. When he's not sitting in front of his Google Analytics account, you can find Nick tailgating at a University of Michigan football game.