Dave Eckman

Dave is a Founding Partner and Principal Consultant at Cardinal Path. His passion for all things technological has led him to forge a successful career in web performance optimization. A combination of education and 15 years of technical experience allows Dave to oversee the design of efficient, and cost-effective, solutions for clients while establishing lasting relationships through exceptional customer service.

Throughout his career, Dave has kept the company apace with advances in the industry and with technology as a whole. He has been responsible for managing a diverse portfolio of projects with clients such as Electronic Arts, Trader, Visa, and YouTube.

Dave has presented and delivered training for organizations and events including Visa Canada, the Internet Marketing Conference 2009 and 2010, Adobe’s Omniture Summit 2011, along with many webinars and client training events.

Dave’s educational background includes a Bachelor of Commerce from the University of Victoria’s School of Business and a Certificate in Multimedia Studies from the UBC Continuing Studies program. Dave maintains a rigorous schedule of attending industry conferences and seminars so he can provide Cardinal Path’s partners with solutions that employ the most relevant technologies.

Posts by: Dave Eckman

Google Analytics 360 & DoubleClick become Google Marketing Platform

Google has announced some changes that bring together media and analytics solutions, in a rebrand that reflects the fact that between its cloud infrastructure and technology platforms, Google offers a full-blown marketing technology stack for the enterprise. Essentially, Google’s advertising and analytics platforms will be unified under a single brand called Google Marketing Platform. This … Read Full Post

Cardinal Path

Cardinal Path POV: Google Analytics 360 + Salesforce

This week, Google & Salesforce announced turnkey integrations between Google Analytics 360 and Salesforce Sales Cloud and Salesforce Marketing Cloud, along with integrations with G Suite and the Google Cloud Platform (GCP). The collaboration includes four new integrations: Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid optimization … Read Full Post

Cardinal Path

Google Tag Manager 360 – Webinar Q&A and Recap

In the latest event in our Google Analytics 360 webinar series, Tag Manager 360 product manager, Scott Herman, joined me for an engaging session on Google’s powerful  platform for effectively tracking and accelerating campaigns. Faster campaign deployment and improved site performance are just a couple of reasons that advanced marketers are adopting tag management systems … Read Full Post

Cardinal Path

Google Data Studio – Webinar Q&A & Recap

Rounding out this week’s Google Analytics 360 webinar doubleheader, our Google Data Studio event yesterday featured Nick Mihailovski, Google Data Studio Lead Product Manager and Cardinal Path’s Mary Andrews, Director of Digital Intelligence. Nick and Mary explored the value of dashboards, demonstrated the simplicity and power of Data Studio, and featured incredible real-world examples from … Read Full Post

Cardinal Path

Google Optimize 360 – A Webinar Q&A

Earlier this week, I hosted a webinar on Google Optimize 360, along with Google’s own Jonathan Mesh, Lead Product Manager for Optimize and Optimize 360, and discussed ways to accelerate testing and optimization strategies. We stepped through the power of personalization, shared a real-time demo of Optimize 360, and explored experiments and tactics for delivering more … Read Full Post

Cardinal Path