CP Marketing

Google Tag Manager Workspaces

If you've logged into Google Tag Manager recently, you've probably noticed two broad changes: UI Update The new user interface…

9 years ago

Announcing E-Nor’s book ‘Google Analytics Breakthrough’!

We at E-Nor are happy to announce the publication of our book Google Analytics Breakthrough: From Zero To Business Impact authored by Feras…

9 years ago

Why Attribution Matters Now More Than Ever

In this post, we’ll examine the following aspects of attribution.What is attribution modeling?Why single touchpoint attribution inherently wrong if you…

9 years ago

Big Data for Publishers

Using BigQuery to Measure Content Engagement and Performance by Article Topic Gauging the performance of content presents more of a…

9 years ago

Back to Basics: Reverse Goal Path Report

Goal reports are an integral part of conversion analysis in Google Analytics and anytime we think of goals the reports…

9 years ago

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