Cardinal Path co-founder and senior partner Dave Booth writes in MediaPost that integrating easy-to-understand dashboards is, for many organizations, "the…
In his newest marketingland.com column, "The Analytics Platform Wars & What They Mean To A CMO," Cardinal Path co-founder and…
The marketer's holy grail is this idea of creating a holistic view of the customer -- and the potential data…
If you had the chance to listen in on J. Graeme Noseworthy's recent webinar "From Hype To Reality: Targeting Success…
Everyone is anxious about issues surrounding data transparency, privacy and how it can complicate marketers’ relationships with consumers. During Internet…
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