Anthony Mills

Posts by: Anthony Mills

Testing & Personalization Tools: 5 Use Cases to Help you Identify your Best-Fit Solution

Testing and personalization techniques are gaining steam with marketers, as the value they drive becomes tangible through more effectively allocated marketing budgets, better-informed creative, and smoothed-out customer journeys that foster higher conversion rates, but also loyalty.   Last year’s report, State of Digital Marketing Analytics in the Top 1000 U.S. Internet Retailers, showed that testing, … Read Full Post

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