Leap-forward your marketing analytics to win in the digital economy.

A FREE event created with the enterprise organization in mind, Analytics Rising brings together the marketers, analysts and data strategists who are fueling innovation in the digital landscape.

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Analytics Rising 2019
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Analytics Rising - Featured Session: Creating a Culture of Testing and Optimization
Anthony Mills, Manager, Digital Intelligence at Cardinal Path will deliver a 30-minute session for Analytics Rising
Analytics Rising Brings Together Industry's Top MarTech Digital Marketing Voices, Views, and Practitioners
Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up..
Analytics Rising - Featured Session: Measurment Framework
Alex Clemmons, Director of Analytics & Insights at Cardinal Path is set to present a 30-minute session at Analytics Rising..

3 Tracks of Industry Excellence

A full day of actionable learnings from the best in the business.

Attend the FREE Virtual Digital Analytics Conference and experience the full stack marketing technology used to create actionable analytics strategies by the top experts in the industry. From tag deployment, best practices and ongoing management, this diverse set of speakers includes award-winning case studies from this year’s Cannes Lions festival.

Marketing Technology Essentials

Marketing Technology Essentials

MarTech is complicated & positive ROI is the new baseline. Navigate with confidence.

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Data Analytics Strategy

Data Analytics Strategy

Get the right data & insights to the right people and watch your marketing impact blast off.

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Customer Centric Experiences

Customer Centric Experiences

Elevate your brand and keep your best customers coming back with personalized touchpoints.

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Top Talent in the Digital Space

Get the latest know-how from frontline experts across agency practitioners, brands, and marketing technology vendors, who will share best practices, case studies, and applications to raise up your analytics strategy.

Dave Booth

CCO, Cardinal Path

David is a recognized thought leader, author, educator, and public speaker who is regularly called upon to share his knowledge around building out a marketing technology stack and data solutions to compete and win in the digital economy.

Jon Suarez-Davis

SVP & Chief Strategy Officer, Salesforce

Jon Suarez-Davis is responsible for developing technology solutions that empower marketers to deliver connected, personalized, and real-time brand experiences across channels and throughout the consumer journey at scale.

Erika Lovegreen

Senior Manager of New Products, ICUC

Erika is a seasoned communications executive and innovator working in a variety of arenas including news, PR, and digital. She is responsible for helping invent the future in the social space as part of the world’s largest social media agency ICUC. She empowers her clients to embrace new methodologies and delights in celebrating their customer service success.

Stéphane Hamel

Digital Analytics Thought Leader, Independent

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.

Dave Meeker

Chief of Innovation Officer, Isobar US

Dave plays a global leadership role for the company (as well as for the Dentsu Aegis Network), as an advisor on emerging technologies, trends and innovation. Meeker is responsible for guiding the strategic direction for client engagements, primarily related to digital product and service design. Meeker’s hybrid background spans business, design, and technology, and gives him the ability to offer unique perspectives on the complex challenges he faces with his clients and project teams.  In addition, Dave is responsible for the leadership of the Isobar NowLab initiative, which acts as a catalyst of innovation across Isobar offices worldwide

Elizabeth Robillard

VP of Strategic Partnerships, Lytics

Senior business leader with fifteen-years of achievement in business development, partnerships, negotiation, diversity & inclusion programs. Active participant in the tech sector, including consulting and speaking about women in technology, mentoring startups and entrepreneurs. Frequent speaker and consultant to businesses and individuals on career development and negotiation strategies.

Michael Manoj Bhalla

Digital Analytics Strategy and Implementation Manager, HP

Combining superior business acumen and vision with in-depth technical mastery, Michael has a proven track record in building innovative architectures and implementing software solutions. He has extensive business experience across a broad range of industries and cultures and a reputation for producing creative and robust solutions that exceed requirements.
At HP, Micheal is responsible for HP Inc.’s digital analytics strategy and roadmap.

Nate Smith

Group Manager of Product Marketing for Adobe Analytics Cloud, Adobe

In his role, Nate oversees strategic marketing for Adobe Analytics and ensures the success of ongoing product releases. He has been involved in digital marketing for fourteen years and holds a BS in Information Systems and an MBA from Brigham Young University.

Lloyd Thomas

Sr. Implementation Consultant, Cardinal Path

With over 17 years’ experience in the online sphere, spanning Web Development, Programming, Search Engine Optimization, UX and Digital Analytics, Lloyd is also an Instructor for the University of British Columbia where he teaches courses related to the Award of Achievement in Digital Analytics.

More to be Announced!

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Introduction to Google Marketing Platform

Kate Hansen, Google
High-level overview of the world's most widely-adopted marketing and analytics tools.

Leveraging Cloud Technology for Marketing Analytics

Amanda Gessert, Merkle
When you stitch together all marketing touchpoints across all customers, marketing data can get BIG! Analyzing and visualizing that much data using tools like on-premise databases and Excel can really slow things down. Learn how Merkle, an international marketing agency, overcame the challenge of stitching together and analyzing all of that data by combining the power of Google Cloud Platform and Tableau. We will walk through real-life case studies of how we architected the solutions, challenges we overcame, and tactics for how you can take a bite-sized approach to big data marketing analytics.

KEYNOTE: Building a Martech Super Stack

Martech Panel, Adobe, Google, Salesforce, & Lytics
Panel discussion, moderated by Dave Booth, with heavy hitters from MarTech space lending expertise on how best to create a solution that works for your business.

Actionable Attribution: Going Beyond Marketing Channels

Nate Smith, Adobe

Tag Management for Multiple Business Units

Fiann O'Hagan, Cardinal Path
Create an easy-to-use tag management playbook that runs across the organization.

Bots and Brains: The Perfect CX Marriage

Erika Lovegreen, ICUC
Chatbots seem to be everywhere. However, are they really providing the optimal customer service experience? Find out how you may be able to have the best of both worlds blending human intuition with efficient bot technologies.

BigQuery and Analytics 360

Nick Wei, Cardinal Path

Machine Learning for Marketers

Dave Booth, Cardinal Path

Global Implementation with HP.com

Lloyd Thomas & Michael Manoj Bhalla, Cardinal Path & HP

Prepping Your Organization for a New Analytics Implementation

Bill Tripple, Cardinal Path

Analytics Deployment Best Practices

Blaze Sarkisian, Cardinal Path
From site and app updates, to shifting media strategies and partners, iteration is the name of the game. But can your data keep up? How do you implement and maintain an analytics strategy that maintains great & useful data alongside constant changes in your business?

KEYNOTE: Building a Martech Super Stack

Martech Panel, Adobe, Google, Salesforce, & Lytics
Panel discussion, moderated by Dave Booth, with heavy hitters from MarTech space lending expertise on how best to create a solution that works for your business.

Working with Messy Data

Mary Andrews, Cardinal Path

How Does Your Measurement Framework Stack Up?

Alex Clemmons, Cardinal Path
Align on what metrics matter most and build a foundation for success.

Developing a Digital Attribution Solution

AJ Kadam, Cardinal Path
Digital attribution modeling to optimize your marketing investment: Do you understand the buying behavior of your website visitors? What content drives your consumers to final conversion outcome on your website? A very important fundamental of digital marketing is to know which consumer touch points are driving the most ROI. With multiplicity of the channels and platforms used by consumers, digital attribution becomes critical to optimize marketing / media investment. A data driven attribution model helps us understand and assign credit to the marketing channels which lead to conversions

Using Product Thinking to Define Really Smart Objectives

Stephane Hamel, Independent

The Art of Digital Storytelling

Mallory Qualls, Cardinal Path
Go beyond creating eye-catching reports to communicate valuable insights.

Creating an Airtight Media Optimization Approach Through Data Science

Joe Nunziante, Cardinal Path
Optimizing digital media against a proxy for success has been the norm for many advertisers who see at least a portion of their sales come through non-digital channels. Web actions like “Find a Store” and “Schedule an Appointment” have stood in place of optimizing against actual revenue for years, and even then there’s often little visibility into what CPAs are actually profitable.

Identifying Untapped Audiences

Andrea Zito, Cardinal Path

Receipes for Personalization

Nick Wei, Cardinal Path

KEYNOTE: Building a Martech Super Stack

Matech Panel, Adobe, Google, Salesforce, & Lytics
Panel discussion, moderated by Dave Booth, with heavy hitters from MarTech space lending expertise on how best to create a solution that works for your business.

Marketing at the Speed of Today’s Empowered Customer

Craig Howard & Elizabeth Robillard, Merkle & Lytics
Join Merkle & Lytics to learn a new approach to marketing that reduces complexity and helps you to supercharge the customer journey. You’ll come away with new technologies and capabilities to help you execute faster, obtain insights and analytics quickly, and adapt to ever-changing customer expectations

Less is More: Avoiding Digital Content Overload

Nick Iyengar, Cardinal Path
Engage the right customers with timely, relevant content.

Delivering Relevant & Personalized Conversion Experiences

Matt Kelley, iProspect
Drill down into the mechanics of creating personalized customer journeys.

Not Your Parent's SEO

Paula Leeman, Cardinal Path

Creating a Culture of Experimentation and Personalization

Anthony Mills, Cardinal Path
Raise your game with ‘effort vs. return,’ & ‘data over title’ testing & personalization.

Cannes Lions Grand Prix Winner: Virtual Reality for Billy Corgan of Smashing Pumpkins

Dave Meeker, Isobar