Leap-forward your marketing analytics to win in the digital economy.

A FREE event created with the enterprise organization in mind, Analytics Rising brings together the marketers, analysts and data strategists who are fueling innovation in the digital landscape.

October 11, 2018
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3 Tracks of Industry Excellence

A full day of actionable learnings from the best in the business.

Attend the FREE Virtual Digital Analytics Conference and experience the full stack marketing technology used to create actionable analytics strategies by the top experts in the industry. From tag deployment, best practices and ongoing management, this diverse set of speakers includes award-winning case studies from this year’s Cannes Lions festival.

Marketing Technology Essentials

Marketing Technology Essentials

MarTech is complicated & positive ROI is the new baseline. Navigate with confidence.

Session Showcase
Data Analytics Strategy

Data Analytics Strategy

Get the right data & insights to the right people and watch your marketing impact blast off.

Session Showcase
Customer Centric Experiences

Customer Centric Experiences

Elevate your brand and keep your best customers coming back with personalized touchpoints.

Session Showcase

Top Talent in the Digital Space

Get the latest know-how from frontline experts across agency practitioners, brands, and marketing technology vendors, who will share best practices, case studies, and applications to raise up your analytics strategy.

Dave Booth

CCO, Cardinal Path

David is a recognized thought leader, author, educator, and public speaker who is regularly called upon to share his knowledge around building out a marketing technology stack and data solutions to compete and win in the digital economy.

Jon Suarez-Davis

SVP & Chief Strategy Officer, Salesforce

Jon Suarez-Davis is responsible for developing technology solutions that empower marketers to deliver connected, personalized, and real-time brand experiences across channels and throughout the consumer journey at scale.

Stéphane Hamel

Digital Analytics Thought Leader, Independent

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics and marketing. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.

Lloyd Thomas

Sr. Implementation Consultant, Cardinal Path

With over 17 years’ experience in the online sphere, spanning Web Development, Programming, Search Engine Optimization, UX and Digital Analytics, Lloyd is also an Instructor for the University of British Columbia where he teaches courses related to the Award of Achievement in Digital Analytics.

Jeremy Woodlee

Director of Google Marketing Platforms, Google

Jeremy is a 20 year veteran of the technology market, with particular focus on digital advertising. He has been at Google for 8 years and currently co-manages the America’s channel business for the company. His team manages relationships with resellers and global system integrators, who sell and service Google’s ad technology.

Blaze Sarkisian

Project Manager, Cardinal Path

Blaze oversees the delivery of marketing analytics projects across a variety of industries, including gaming, fashion, technology, and travel. Utilizing both traditional and agile project management methodologies, he drives project quality through a focus on user experience, process improvement, and rapid iteration.

Matt Kelley

SVP Consumer Journey, iProspect

Matt leads a team of digital marketers and analysts inclusive of Digital Media, Marketing Insights and Digital/Offline UX focused on optimizing the consumer journey by leveraging data and insights to more effectively impact the purchase path at every step.

Andrea Zito

Associate Director of Analysis & Insights, Cardinal Path

Andrea has been practicing digital marketing, analytics, and audience management for nearly twenty years for some of the world’s most well-known brands in verticals like automotive, publishing, entertainment, retail, and hospitality. Her goal is to make digital analytics awesome, useful and understandable for everyone.

Dave Eckman

CTO, Cardinal Path

As one of the founding partners of Cardinal Path, Dave is a mentor and thought leader who works with clients including Apple, Best Buy, Kellogg’s, ASICS and more, to stand up best-in-class analytics strategy and keep them ahead of the curve with the latest marketing technology.

More to be Announced!

Session Showcase

We're tackling topics such as attribution, conversion, testing, optimization, data visualization, reporting and personalization, and how to enable these tools with marketing technology such as Google Optimize, Data Studio, Adobe Test & Target, Salesforce Marketing Cloud, Tableau and more, Analytics Rising delivers inspiration and information on both strategy and execution.

How Does Your Measurement Framework Stack Up?

Alex Clemmons

Cardinal Path

Using Product Thinking to Define Really Smart Objectives

Stéphane Hamel

Independent

Bringing Customers & Brands Closer Together

Jeremy Woodlee, Jon Suarez-Davis & Dave Booth

Google, Salesforce & Cardinal Path

Cannes Lions Grand Prix Winner: Virtual Reality for Billy Corgan of Smashing Pumpkins

Dave Meeker

Isobar

Creating a Culture of Experimentation

Anthony Mills

Cardinal Path

Delivering Relevent & Personalized Conversion Experiences

Matt Kelley

iProspect

Mapping Your Digital Ecosystem

Matt Sussman & Alex Clemmons

Isobar & Cardinal Path

The Art of Digital Storytelling

Mallory Qualls

Cardinal Path

Introduction to Google Marketing Platform

Jeremy Woodlee & David Eckman

Google & Cardinal Path

Marketing at the Speed of Today's Empowered Customer

Craig Howard & Elizabeth Robillard

Merkle & Lytics

Less is More: Avoiding Digital Content Overload

Nick Iyengar

Cardinal Path

Identifying Untapped Audiences

Andrea Zito

Cardinal Path

Machine Learning for Marketers

Dave Booth

Cardinal Path