How leading enterprises turn technology investments into competitive advantage in a privacy‑first, AI‑accelerated era.

Your analytics tools are powerful, but only the right architecture unlocks their full value.

In a privacy‑first, AI‑accelerated landscape, leading enterprises are rebuilding their digital analytics foundations to unify consent, data governance, measurement, and optimization. Our 2026 State of Digital Experience report reveals how top brands structure their web, product, and experience analytics to drive faster insights, stronger personalization, and AI‑ready performance.