GOOGLE Adwords: Fundamentals

About Google AdWords: Fundamentals

This training is designed for those who are just getting started with Search Engine Marketing (SEM) and Google AdWords, or have staff who are new to AdWords. Our hands-on Google AdWords course focuses on how Pay-per-Click (PPC) works, how to create and structure your company’s account, and how to create a positive ROI paid search campaign from start to finish. We use real business examples and live accounts to demonstrate the foundations of running a successful AdWords campaign. Please insure you have administrative access to an AdWords account. To set up an account go to: AdWords

N What’s Covered in this Google AdWords course?

Google AdWords: Fundamentals lays the foundation for you to become an AdWords ninja. We will guide you through learning the user interface, understanding the various types of reports that are available, and mastering how to find actionable insights in your data.

This course will cover:

Understanding what Search Engine Marketing and Google AdWords are, and how they fit into your SEM strategy
How Quality Score works and why it’s so important in the AdWords auction

How to structure your company’s account, campaigns and ad groups to position your company for online marketing success
How to research, identify and refine keywords and match types to effectively expand your marketing reach, including negative keywords
Tips for writing great text ads that will stand out from the competition and how to make the best use of ad extensions
Creating your first campaign and targeting users by geography, language, device, and day of week / time of day
Understanding the reporting features of AdWords and leveraging key user interface components
Tracking conversions

n Agenda

Overview – How Google AdWords plays a role in your overall online advertising, goal setting and strategy definition
Search Deconstruction – How and where your Google AdWords ads will show, navigating the AdWords auction, quality scoring and ad copy breakdowns
Account Architecture – How accounts should be structured and how to master the AdWords interface
DIY Campaign: How to set up an AdWords campaign, including free resources to help build your strategy and get your campaigns live using the best targeting, keywords, ad copy and extensions
Post-Live Check – Check all of your elements to make sure your campaign is set up correctly

Prerequisites

Only $499 or less per day!

@ Courses in Chicago, San Diego, Seattle, Philadelphia, Denver, Ottawa and more

g Who should attend?

If you are a new user of AdWords or feel that you haven’t had adequate training and have not yet mastered the basics, this course will be valuable. The training will show you how to most effectively set up your AdWords implementation and continue to maintain and optimize it. This workshop-style training will help you learn how to clean up an existing account that you may have inherited, or even start from scratch.

U What can I expect?

We limit the size of our classrooms to ensure that you can interact with our expert instructors and get personalized assistance. We provide you with lunch each day, which also allows time for interaction with your peers. This live, hands-on course is intended to help you create, manage, and maximize the return on your investment in Google AdWords. Our Instructors are all active practitioners of Search Engine Marketing (SEM), and on a daily basis in this live setting, questions and engagement with your instructor is actively encouraged.

Training locations will have WiFi, and we ask that you bring a laptop so that you can follow along and practice in your own account.

AdWords: Fundamentals and Google AdWords: Reporting and Optimization together provide a great overall view of the capabilities of Google AdWords.

Find a Google AdWords or Analytics course near you

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