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When the world’s most widely-adopted analytics platform meets the world’s most widely-adopted CRM solution, it cracks open a world of opportunity for organizations.
This winning combination brings together the comprehensive online data of the Google Marketing Platform, with the rich offline customer data of Salesforce. This amplifies the potential for brands to attract, nurture, convert, and retain customers, resulting in true customer-centric, and data-driven experiences.
Gain a deeper understanding of engagement as your customers’ needs evolve, tailoring messages and web experiences like never before.
Hone your ability to understand lead quality, assess channel performance, and identify your best customer segments for maximum ROI.
Experience a true click-to-close view of the customer journey with the integration of online and offline behaviors across channels and touchpoints.
Identify the most valuable prospects by developing rich, look-alike audiences, using data from Analytics 360 and Sales Cloud.
Power your ability for segmentation, optimization, and attribution within the Google Marketing Platform with engagement data from the Marketing Cloud.
Extend your direct messaging and ensure the right message is reaching the right audience at the right time with Analytics 360 audiences available within the Marketing Cloud.
Raj Gajwani, Director of Media Platforms, Google
Drawing from deep knowledge and experience in the Analytics 360 and Salesforce platforms, Cardinal Path and, sister agency, Isobar, will quickly deploy, optimize, and set you up to realize immediate benefits from the integration.READ SOLUTION SHEET
In this Cannes Lions Festival panel, Salesforce, Google and Isobar join Cardinal Path to help brands get ramped up to take full advantage of this game-changing integration.VIEW VIDEO
One of the biggest news out of Salesforce Connections this year is the set of capabilities rolling out as part of the highly anticipated Salesforce and Google Analytics 360 integration.READ ARTICLE