Testing & Personalization

ANALYSIS & INSIGHTS

Testing & Personalization

Achieve your desired marketing results by generating insights directly from your users

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  • People expect brands to deliver a personalized experience

    But how do you enable personalization at scale while balancing data privacy and achieving ROI milestones?

  • Where customer insights and UX come to life in real-time

    Our dedicated Testing & Personalization teams embed themselves into your business to help you build a data-driven roadmap for incremental lift.

Get answers to your toughest business questions

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Create collaborative and scalable testing and personalization program

  • Build a data-driven backlog of strategies and use cases by ROI.
  • Automate the exploratory, research and performance aspects of optimization analysis.
  • Translate the backlog into a roadmap and project plan.
  • Execute through the tech stack to activate on optimizations across various applications, channels, segments and devices.
  • Execute through the tech stack to activate on optimizations across various applications, channels, segments and devices.
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Technology has created a crisis of trust between brands and consumers

Data Privacy requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence, and consistency.
–Gartner Top 10 Strategic Technology Trends for 2020

CCPA Roadmap: Impacts & Implications to Address in 2020

The era of legislated data privacy has arrived with the enactment of the California Consumer Privacy Act (CCPA). This E-Book is designed to help you prepare for the challenges and opportunities of the CCPA.

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