Data Science

ANALYSIS & INSIGHTS

Data Science

Unleash the predictive power of your data to answer your toughest marketing questions

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  • Turn data-driven insights into better marketing outcomes

    Even data-rich organizations often lack the capacity to go beyond basic analysis and truly leverage their data to understand their customers and predict future behavior. Cardinal Path helps marketers go beyond common business rules and dig into hyper-relevant insights for your business that are ready for activation.

  • Create real business value from your data using best-in-class approaches

    Our data science team combines the best of tried and tested statistical approaches with leading-edge machine learning to deliver unique-to-your-business solutions with powerful marketing impact.

Unparalleled understanding of your market and opportunities

  • Determine the most effective journeys on your website using content attribution to evaluate the influence of content assets on performance, or using purchase intent modeling to identify online behaviors that drive sales.
  • Predict your future business outcomes with high probability by forecasting your KPIs future trends, using historical time series data and Machine learning techniques.
  • Optimize your advertising budget spent across marketing channels and campaigns using data-driven attribution, to assign conversions fairly across multiple channels.
  • Understand your audience by predicting your customers' lifetime value and evaluating which lead has the highest value for your business with lead scoring.
  • Identify naturally occurring segments using data-driven clustering to group customers with similar online behaviors, so that you can target them more accurately.
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Get answers to your toughest business questions​

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Purchase intent drives 61% boost in customer lifetime value

Purchase intent research helped us move forward in two ways: showing us the site actions that did lead to offline sales, and definitively showing us which of those actions were most important, in order to help drive our testing efforts.
–Digital Analytics Manager, U.S. Cellular

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