Analytics Platforms

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Analytics Platforms

Develop a roadmap to unlock value from your marketing data

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Analytics: the most vital marketing capability

Gartner research has identified marketing and customer analytics as the top capability in a marketer’s toolkit. With nearly 30% of budgets allocated to building out a marketing tech stack that delivers intelligence to inform media spend, creative, and online experiences, it’s key to stand up a stack that is efficient, effective, and ladders up to business KPIs.

  • Creating a balance between automation and humanization

    Analytics platforms are intended to help automate processes to allow brands to deliver personalized, “human” touchpoints. Technology needs to work in lock-step with marketers to achieve this. Cardinal Path draws from the experience of thousands of successful analytics platform engagements to deliver a custom, comprehensive solution for your business.

  • Standing up an analytics solution that fits your business

    Look beyond the bells and whistles touted by platform vendors and understand what your team needs to find success. By losing the extra weight of tools that you just don’t need at this stage, and focusing on the capabilities of your people, you’ll quickly uncover ways to inform the business-critical decisions that can make or break a digital strategy.

World's Largest Google Analytics 360 Reseller

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Cardinal Path partners with leading analytics platforms

  • Quickly understand what your data is telling you about your business performance & leverage advanced modeling capabilities.
  • Share insights with business stakeholders with a range of robust reporting tools.
  • Quickly and easily collect and manage vast data sets through Google BigQuery - only available with Google Analytics 360.
  • Integrate with the complete Google Marketing Platform: Display & Video 360, Search Ads 360, Surveys 360, Optimize 360, Data Studio, and Salesforce Sales & Marketing Clouds, and more.
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Analytics to inspire confidence

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path has enabled a custom cloud analytics solution that not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.
–Digital & E-commerce Analyst, U.S. Cellular Corporation

Get the best Analytics Platform for your organization's needs

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Transform with Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

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