Optimize 360

Google Marketing Platform

Google Optimize 360

Create a culture of testing & personalization with the market-leading website testing tool, Google Optimize 360

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Rigorous testing and experimentation throughout the customer journey uncover ways to upgrade the experience, reduce friction, and ease the path to conversion ​

Develop a better understanding of your customers and create the optimal digital experience for them by running website tests – including A/B, multivariate, and redirect tests.

Personalization vs. Segmentation - Understand the difference and activate the benefits

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Friction in the customer journey leaves opportunities on the table

Today, users expect a thoughtful digital experience. One that addresses their unique needs and creates value. With Google Optimize 360, you can create website tests that uncover friction in the customer journey, and deliver compelling and results-oriented digital experiences.

Optimize your digital investments with this easy-to-use platform

Google Analytics 360 allows for quick implementation and testing across your entire website, so you’re empowered to move your tests from ideation to actionable insights in less time.

Customize your website for each segment of your users. Because one size never fits all, and that includes the experience on your website

  • Powerful capabilities – ranging from simple showing/hiding of page elements to full-on script-based page modification – let you focus on specific user segments to deliver better, more personalized experiences to your customers.
  • Synchronize your site visitor’s landing page experience with the ad creative that brought them to your site in the first place, reinforcing your calls to action and driving conversions.
  • With Optimize 360 you can deliver custom experiences to your existing Analytics audiences, simplifying analysis and personalization into a single logical workflow.
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Understand your customers and connect insights to results

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.

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The world’s largest Google Analytics 360 sales & solutions provider

With 1000s of successful Google Analytics 360 implementations across the world’s top brands, Cardinal Path delivers best-in-class marketing analytics, governance and data confidence. Create meaningful and impactful experiences to transform your business and achieve higher value through Google Analytics.

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