Measuring Brand Impact

In the current environment, companies are shifting their focus to better understand how brand perception can drive better engagement and inform both short and long-term marketing strategies.
Available On-Demand

Available On-Demand

In this webinar, you will discover:

  • Useful paradigm shifts in performance measurement to employ as a result of uncertain or challenging markets
  • Commonly measured brand concepts – from brand awareness to brand attachment
  • Popular, easy to implement methodologies, such as brand surveys, for capturing brand measures
  • Simple techniques for benchmarking brand measures that can help you prioritize activities for enhancing your brand experience

    Webinar Presenters
    Clayton Mitchell

    Clayton Mitchell

    Sr. Consultant, Analysis & Insights
    Cardinal Path