Measuring Brand Impact
In the current environment, companies are shifting their focus to better understand how brand perception can drive better engagement and inform both short and long-term marketing strategies.
In this webinar, you will discover:
- Useful paradigm shifts in performance measurement to employ as a result of uncertain or challenging markets
- Commonly measured brand concepts – from brand awareness to brand attachment
- Popular, easy to implement methodologies, such as brand surveys, for capturing brand measures
- Simple techniques for benchmarking brand measures that can help you prioritize activities for enhancing your brand experience