Data-driven budget changes
How are you using data to inform changes to your budgets? A common knee-jerk reaction to the uncertainty businesses are dealing with right now is to start shaving budgets across the board by a certain percentage. Some marketers are being asked to “cut everything by 10%” or more in order to safeguard the business from ongoing volatility.
In this webinar, learn about how to use the data you already have and apply increased weighting on recent performance to conduct an optimal spend analysis. This approach will enable informed decisions around budgets that will help guide your business into the next phase.
You’ll gain an understanding of how to support short-term, data-driven decisions that will have a long-term impact on your business.