Webinar

Campaign Tagging Refresh: Back to basics to drive better attribution

As brands adjust their marketing investments to focus on best-fit strategies for the current business climate, confidence in data is more important than ever. Yet too few organizations have properly deployed and governed campaign tagging, leading to a lack of data integrity and accountability across channels and agencies.
Access on Demand

Access on Demand

In this webinar, you’ll learn how structured campaign tagging with a sound taxonomy can give you a solid foundation from which to make timely decisions around your marketing strategy. 

Discover how to achieve:  

  • Precision: granular visibility into what’s working – and what isn’t
  • Ability to identify channels & partners that warrant spend increases
  • Insight into which media expenditures aren’t justifying their costs

Avoid the pull toward making blanket changes to spend across channels and set yourself up with a simple, but highly effective mechanism for data-driven attribution. 

    Webinar Presenters
    Joe Nunziante

    Joe Nunziante

    Vice President, Client Services
    Cardinal Path

    Alex Clemmons

    Alex Clemmons

    Director, Analysis & Insights
    Cardinal Path