Webinar

Campaign Tagging Refresh: Back to basics to drive better attribution

As brands adjust their marketing investments to focus on best-fit strategies for the current business climate, confidence in data is more important than ever. Yet too few organizations have properly deployed and governed campaign tagging, leading to a lack of data integrity and accountability across channels and agencies.
Access on Demand

Access on Demand

In this webinar, you’ll learn how structured campaign tagging with a sound taxonomy can give you a solid foundation from which to make timely decisions around your marketing strategy. 

Discover how to achieve:  

  • Precision: granular visibility into what’s working – and what isn’t
  • Ability to identify channels & partners that warrant spend increases
  • Insight into which media expenditures aren’t justifying their costs

Avoid the pull toward making blanket changes to spend across channels and set yourself up with a simple, but highly effective mechanism for data-driven attribution. 

Webinar Presenters
Joe Nunziante

Joe Nunziante

Vice President, Client Services
Cardinal Path

Alex Clemmons

Alex Clemmons

Director, Analysis & Insights
Cardinal Path

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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