Campaign Tagging Refresh: Back to basics to drive better attribution
As brands adjust their marketing investments to focus on best-fit strategies for the current business climate, confidence in data is more important than ever. Yet too few organizations have properly deployed and governed campaign tagging, leading to a lack of data integrity and accountability across channels and agencies.
In this webinar, you’ll learn how structured campaign tagging with a sound taxonomy can give you a solid foundation from which to make timely decisions around your marketing strategy.
Discover how to achieve:
- Precision: granular visibility into what’s working – and what isn’t
- Ability to identify channels & partners that warrant spend increases
- Insight into which media expenditures aren’t justifying their costs
Avoid the pull toward making blanket changes to spend across channels and set yourself up with a simple, but highly effective mechanism for data-driven attribution.