RUGA - Tag Archives

_tracksocial – RUGA Part 12

Cardinal Path blog post

So it looks like Google gave me something new to write about right away: _tracksocial. An event by any other name tracks as well, and so _tracksocial tracks much as any event does – utm.gif call and all. Nick Iyengar points out that tracksocial doesn’t seem to add much that you couldn’t already do with … Read Full Post

Extras: Technical Details – RUGA pt. 11

Cardinal Path blog post

Are we here already? We’re done with the main aspects of the utm.gif and on to the tail end of RUGA. The  “extras” section, if you will. These are the loose odds and ends that Google Analytics collects for technology reports. These are all pretty simple, and so this will be a short post. The … Read Full Post

Understanding Campaigns – RUGA Pt. 10

Cardinal Path blog post

So last week I discussed referrers and mentioned that the utmr tag will be populated by the referrer unless there is a campaign variable to overwrite it. Today we’re going to look at campaign tags and their roles. Campaign’s in Google Analytics are a fairly simple concept. When a visitor enters your site through a … Read Full Post

Really Understanding Referrals – RUGA Pt. 9

Cardinal Path blog post

Pretty basic one today: referring traffic. We all know what referring traffic is. That’s easy, right? But how does Google Analytics determine referring traffic? What is it at a cookie level? Well you should know the header basics: Here’s a sample ‘GET’: So the browser calls on cardinalpath.com, sending the referer from blog.vkistudios.com. Simple enough. … Read Full Post

Visits and Visitors – RUGA pt. 8

Cardinal Path blog post

Last week we talked about direct visits, and explained that they were defined by the absence of a recorded external source. In hindsight (the perfect science indeed) I realize that I should also have specified something: when we talk about direct traffic we’re talking about direct visits. A lot of the basics of what was … Read Full Post