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Google Shopping Campaign Upgrade Tool

There are only two weeks left before Google retires Product Listing Ad campaigns, replacing them with Google Shopping campaigns. It’s important to note that PLA campaigns will not automatically be transitioned over. Instead, these legacy campaigns will simply stop running. In order to continue to show PLAs on Google, you must transition your campaigns yourself. Google … Read Full Post

Getting the Most Out of Shopping Campaigns

blue shopping bag

Google continues to expand and refine the number of avenues it offers advertisers looking to generate more revenue. One of these avenues is Google Product Listing Ads. While this is a feature that’s been around for quite some time, they’ve recently refined it with Shopping Campaigns. This will make it easier for the average user … Read Full Post