Michelle Versteeg

Posts by: Michelle Versteeg

It’s not all about the Martech: Expert Advice for 2019 Marketers

One of the flagship sessions of the recent Analytics Rising virtual conference, brought together some of the best and brightest leaders in the marketing technology (Martech) space. Adobe, Google, Salesforce, Lytics and Cardinal Path talked about what it takes to compete in the digital economy. To wrap up the session, Cardinal Path’s Chief Commercial Officer, … Read Full Post

Cardinal Path

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the … Read Full Post

Cardinal Path

Cardinal Path and Merkle to Partner on Delivery of Analytics 360

Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu Aegis Network, to provide Analytics 360 licensing, implementation, and ongoing support services to Merkle clients. As the world’s first and largest Analytics 360 reseller and partner, Cardinal Path has delivered thousands of successful engagements and … Read Full Post

Cardinal Path

5 Google Analytics 360 Webinars You Don’t Want to Miss

As marketers endeavor to better understand their customers, Google is delivering a new level of data-informed insights with Google Analytics 360—a premium platform that integrates tightly with the most powerful ad technologies to help marketers engage the right people, with the most relevant experiences. We’re excited to be partnering with Google to co-host a webinar … Read Full Post