Lauren Hock

Lauren has experience providing analytics expertise for retail and travel organizations as well as for the federal government (Consumer Financial Protection Bureau) where she implemented an enterprise measurement and data visualization program.

Lauren holds a Web Analyst Certification through the Digital Analytics Association, which she was awarded in 2014 based on her education, experience, and examination requirements in the field of digital analytics. She also holds certifications in Google Analytics, Google AdWords and Adobe Analytics. Lauren has a Bachelor’s of Science in Education and Social Policy from Northwestern University.

Previously, Lauren has experience in being a high school English teacher in Chicago Public Schools, and a certified movie projectionist of 35mm and 16mm film prints. Her teaching expertise coupled with her vast digital analytics knowledge make her the optimal trainer for all things analytics.

Lauren currently lives in Chicago and has a healthy obsession with movies, film festivals, and rock climbing at Brooklyn Boulders Chicago.